Jeff Koons launches augmented reality sculptures on Snapchat
Snapchat has launched a new artist page at art.snapchat.com, debuting with Jeff Koons. The artist has made several of his iconic sculptures—including the balloon dog, Popeye, the rabbit, and the Play-Doh mountain—available in augmented reality via Snapchat's Lens feature. Users can view these monumental virtual works at various locations around the world, from France to the United States, England, and Brazil. This is not Koons's first foray into AR: one of his mirror-polished sculptures appeared on the cover of Garage Magazine in 2014 in augmented reality. The initiative marks Snapchat's entry into the art world, leveraging its mobile app launched in 2011.
Key facts
- Snapchat launched a dedicated artist page at art.snapchat.com.
- Jeff Koons is the first artist featured on the new platform.
- Koons provided AR versions of his iconic sculptures: balloon dog, Popeye, rabbit, Play-Doh mountain.
- The AR works are viewable via Snapchat's Lens feature.
- Virtual sculptures are placed at locations in France, the United States, England, and Brazil.
- Koons previously experimented with AR for Garage Magazine's 2014 cover.
- Snapchat's mobile app has been operating since 2011.
- The initiative marks Snapchat's expansion into the art sector.
Entities
Artists
- Jeff Koons
Institutions
- Snapchat
- Acute Art
- Garage Magazine
- Artribune
Locations
- France
- United States
- England
- Brazil