Jeff Koons Balloon Dog Bag Launches at H&M with New York Exhibition
A limited-edition bag featuring Jeff Koons's iconic Balloon Dog sculpture will be available at select H&M stores in the United States starting July 17, 2014. Priced at $50 (equivalent to £29), this collaboration coincides with the artist's retrospective at the Whitney Museum. H&M's flagship Fifth Avenue location in New York will host a special exhibition celebrating Koons's work. The store itself will adopt a Koons-themed design during this period. This retail partnership emerges alongside critical discussions about Koons's art as both cultural phenomenon and financial asset. Two articles from ArtReview explore these themes: one examines the creation of balloon dog sculptures, while another analyzes the artwork's status as an investment vehicle.
Key facts
- Jeff Koons collaborated with H&M on a Balloon Dog bag
- The bag retails for $50 (£29)
- It goes on sale in selected US stores from July 17, 2014
- H&M's New York Fifth Avenue flagship store will be Koons themed
- The store will host an exhibition honoring Koons's Whitney Retrospective
- J.J. Charlesworth wrote about how to make a balloon dog
- Jonathan T.D. Neil wrote about Balloon Dog and art as an asset
- The collaboration was reported by ArtReview on July 16, 2014
Entities
Artists
- Jeff Koons
- J.J. Charlesworth
- Jonathan T.D. Neil
Institutions
- H&M
- Whitney Museum
- ArtReview
Locations
- United States
- New York
- Fifth Avenue