Jeff Koons and Louis Vuitton Launch Second Bag Collection Inspired by Monet
Louis Vuitton and Jeff Koons are releasing a second luxury bag collection, this time inspired by Claude Monet. The first series, which featured masterpieces like Leonardo's Mona Lisa and Van Gogh's Wheat Field with Cypresses, faced widespread criticism for being kitschy and disrespectful to art history, yet achieved global marketing success. Prices ranged from €600 for a keychain to over €4,000 for a medium bag. The new line will focus solely on Monet, a central figure of Impressionism, with details kept secret for a surprise effect. Previous collaborations with Yayoi Kusama and Takashi Murakami were critically acclaimed and commercially successful, with Murakami's collection selling out quickly. The announcement comes exactly six months after the first launch.
Key facts
- Louis Vuitton and Jeff Koons announce a second bag collection.
- The new collection is inspired by Claude Monet.
- The first collection featured works by Leonardo, Rubens, Van Gogh, and Titian.
- The first collection was criticized as kitsch and disrespectful.
- Prices for the first collection ranged from €600 to over €4,000.
- Previous collaborations with Yayoi Kusama and Takashi Murakami were successful.
- Murakami's collection sold out within days.
- The announcement comes six months after the first launch.
Entities
Artists
- Jeff Koons
- Claude Monet
- Leonardo da Vinci
- Peter Paul Rubens
- Vincent van Gogh
- Titian
- Yayoi Kusama
- Takashi Murakami
- Mariacristina Ferraioli
Institutions
- Louis Vuitton
- Artribune
Locations
- France
- Paris