Japanese Fashion Trends 2023: From Gothic Lolita to Uruuru Nails

Japanese subcultures continue to influence global fashion, as documented in photographer Irwin Wong's book 'The Obsessed: Otaku, Tribes, and Subcultures of Japan'. The 2023 trends from Japan include a revival of traditional kimono and yukata, reimagined with androgynous and gender-neutral aesthetics by designers like Chitose Abe and Yohji Yamamoto. Coatigans combining coat and cardigan features, oversized hoodies popularized by streetwear brands BAPE and HARE, and printed shirts blending Western and Japanese motifs are key trends. The beauty trend Uruuru Nails, created by Japanese nail artist Yuca and originating in Seoul, features opalescent, aurora-inspired manicures and went viral on TikTok in summer 2023. Underground subcultures like Yami Kawaii, which mixes cute and dark elements to destigmatize mental health issues, and Tanganmen, with cyclops masks, are also highlighted. The #weirdgirl hashtag on Twitter promotes an anti-fashion style from Harajuku, while Shironuri draws on Geisha white makeup and Victorian layered clothing. These subcultures challenge social norms and combat stigmas in Japanese society.