Jaime Hayon's Archeo Collection for Magis Debuts at Brera Design Week 2026

At Brera Design Week 2026, designer Jaime Hayon unveiled Archeo, a sculptural collection for Magis that explores materiality, memory, and form. Exhibited at Magis's showroom at Corso Garibaldi 77, the pieces feature deliberately irregular geometries and dynamic surfaces that shift with light, evoking eroded, ancient objects. The collection uses rotation-molded polyethylene to achieve textures reminiscent of stone worn by natural elements, combining formal freedom with technical precision. A palette of earthy tones inspired by clays and rocks enhances the connection to the natural environment. Archeo's versatile items serve as side tables, stools, or sculptural elements, adapting to various contemporary spaces. Hayon aimed to create pieces with a 'soul molded by time,' celebrating imperfection in daily life. The installation positions design as an evolving process, linking past, present, and future through objects that convey history and emotion. This presentation is part of Magis's broader exploration at Brera Design District, emphasizing sustainability and social responsibility in architectural practice. Glocal Design Magazine's 88th edition highlights such approaches, framing design through climate, territory, and materials as integral to project development.