Jaeger-LeCoultre Opens Immersive Reverso Pop-Up in Miami Design District

Swiss watchmaker Jaeger-LeCoultre has opened The Reverso Stories, an immersive pop-up exhibition in Miami's Design District, running May 21–31, 2026. Located at Sweet Bird North (95 NE 40th Street), the pop-up celebrates over 90 years of the Reverso timepiece through four thematic chapters: Story of an Icon, Story of Design, Story of Innovation, and Story of Craftsmanship. The exhibition features rarely seen archival models, the world debut of five new Reverso Or Deco pieces, and the limited-edition Duometre Heliotourbillon Perpetual in platinum (20 pieces). The pop-up also includes works from the Made of Makers program: webcomic designer Olivecoat, digital media artist Dr. Yiyun Kang with her 3D video sculpture 'Origin', and pastry chef Nina Métayer with a tropical smoothie. A live demonstration of perlage finishing is offered. The event precedes the opening of a Jaeger-LeCoultre boutique in the Miami Design District this summer. Additionally, The Salon at The Moore Miami (4040 NE 2nd Avenue) serves as a dedicated lounge for private consultations. Kate and Kevin Love attended the opening on May 20.