Jaeger-LeCoultre and Marc Newson Unveil New Atmos Clocks at Milan Design Week

At Milan Design Week, Jaeger-LeCoultre staged "The Perpetual Timekeeper," a two-floor exhibition dedicated to its Atmos clocks, which have been produced since 1928. The exhibition featured over 30 Atmos clocks spanning nine decades, including hand-painted vessels with Klimt renderings and Baccarat crystal cases. Five new creations were unveiled, including collaborations with Australian designer Marc Newson, who has worked with the brand since 2008. The Atmos clock, invented by Swiss engineer Jean-Léon Reutter, operates on temperature fluctuations—a change of one degree Celsius powers two days. CEO Jérôme Lambert emphasized the brand's commitment to relevance, noting that the Atmos "can live forever" and attracts talents like Newson. One collector owns over 50 Atmos clocks displayed on a ten-meter wall. The exhibition positioned the Atmos as a living object evolving through contemporary collaborations, not a relic.