Jacob Elordi named new face of Chanel's Bleu de Chanel fragrance
Chanel has appointed Australian actor Jacob Elordi as the new ambassador for Bleu de Chanel L'Exclusif, a more opulent version of the original Bleu de Chanel set to debut in 2024. The promotional campaign features a short film crafted by five-time Academy Award winner Alfonso Cuarón, incorporating elements typical of action films. Initially released in 2010, Bleu de Chanel marked Chanel's return to male fragrances after two decades, succeeding Égoïste from 1990. It offered a distinctive woody-amber scent that transformed the landscape of masculine perfumes. Previous representatives of the brand include the late Gaspard Ulliel and Timothée Chalamet.
Key facts
- Jacob Elordi is the new face of Bleu de Chanel L'Exclusif.
- The short film is written and directed by Alfonso Cuarón.
- Bleu de Chanel launched in 2010 as Chanel's first male scent since 1990.
- Bleu de Chanel L'Exclusif launched in 2024 as a richer interpretation.
- Previous faces include Gaspard Ulliel and Timothée Chalamet.
- The fragrance features notes of grapefruit, lemon, New Caledonian sandalwood, amber, cedar, patchouli, and labdanum.
Entities
Artists
- Jacob Elordi
- Alfonso Cuarón
- Gaspard Ulliel
- Timothée Chalamet
- Mary Cleary
Institutions
- Chanel
- Wallpaper*
Locations
- London
- New York