Italy's Culture Ministry Launches Anti-No-Vax Campaign Ahead of Green Pass Day

Italy's Ministry of Culture (MiC) will launch a social media campaign on August 5, 2021, one day before the Green Pass Day on August 6, when unvaccinated individuals will face restrictions on access to cultural venues. The campaign, created by the internal team at Collegio Romano, aims to counter the behavior of no-vax protesters who have targeted museums. Ministry sources describe it as an institutional campaign for now, with a warmer, cinema-focused rollout planned for the Venice Film Festival in about a month. The initiative responds to the need to protect museums and cultural spaces from anti-vaccine aggression.