ITALICUS Rosolio di Bergamotto Launches Art Contest with Moniker Art Fair

ITALICUS Rosolio di Bergamotto, an Italian aperitivo brand, has launched the second edition of its ART Of ITALICUS 2021, CREATIVE TALENT – CITTÀ REIMMAGINATE contest in collaboration with Moniker Art Fair, a leader in urban and contemporary art. The contest invites artists, illustrators, graphic designers, painters, and digital artists to reinterpret the visual identity of 14 major global cities—Rome, Milan, Los Angeles, Miami, New York, London, Barcelona, Paris, Sydney, Berlin, Athens, Tokyo, Hong Kong, and Moscow—by redesigning their urban profiles and iconic symbols. The initiative celebrates the brand's fifth anniversary and its core values of art, taste, and Italian style. Five prominent visual artists—Mr.Penfold (Miami), Vix Black (Milan), Roxanne Dewar (Barcelona), Luke Smiles (London), and Thomas Kirk Shannon (New York)—were commissioned to create sample works to guide applicants. Submissions are accepted digitally from July 5 to August 3, 2021, with public voting from August 10 to 20, 2021. A jury of experts will select 14 winners, one per city, announced on September 1, 2021, each receiving €1,000. The contest emphasizes digital technology as part of the creative or presentation process, allowing techniques such as stop motion, animation, moving images, digital illustrations, or paintings. Founder Giuseppe Gallo describes ITALICUS as a modern aperitivo representing Italian style, craftsmanship, and the unique flavor of Calabrian IGP bergamot.