Italian Museums Reopen in Phase 2: Uncertainties and Challenges
Italian museums and libraries are expected to reopen in May under regional safety protocols, but numerous uncertainties remain. The article by Massimiliano Zane questions which institutions can comply with safety measures, how audiences will respond, and whether reopening is economically viable. It emphasizes that cultural venues are not like shops; they rely on physical proximity and exchange. The author argues that reopening requires addressing perceptual safety, communication, and comfort, not just cultural content. New procedures for distancing, sanitization, and visitor flow are needed, along with trained staff and appropriate tools. The impact of sanitization on artworks and materials must be considered. The demand for culture may shift toward open-air sites like archaeological areas or drive-ins. The article warns against hasty reopening driven by ticket revenue, which could exacerbate inequalities between large and small institutions. It calls for a rethinking of cultural tourism and sustainable strategies based on value chain analysis.
Key facts
- Museums and libraries in Italy may reopen in May 2020.
- Reopening will be on a regional basis, not national.
- Safety prescriptions from the scientific committee must be respected.
- Cultural venues rely on physical contact and proximity.
- Open-air sites like archaeological areas may be favored initially.
- Sanitization procedures could affect pigments, marble, wood, and electronic devices.
- New staff for control and cleaning will be necessary.
- Ticket revenue alone may not cover high operational costs.
- The article is by Massimiliano Zane on Artribune.
- The post-pandemic tourism model should focus on quality cultural experiences.
Entities
Artists
- Massimiliano Zane
Institutions
- Artribune
Locations
- Italy