Italian museums on YouTube: Museo Egizio leads with 8,390 subscribers

Amid the COVID-19 lockdown, Italian museums utilized YouTube to provide educational resources. The Galleria Borghese established its channel on March 21, 2020, accumulating 2,937 views and 268 subscribers across 15 videos, supported by 'L'Italia Chiamò'. The Parco Archeologico dell'Appia Antica, operational since December 10, 2017, has garnered 3,517 views and 69 subscribers. Valentino Nizzo, director of the Museo Nazionale Etrusco di Roma (which resumed operations on February 25, 2020), notes that the number of subscribers reflects audience loyalty. Leading the rankings is the Museo Egizio di Torino with 8,390 subscribers and 539,516 views, followed by Museo Nazionale Etrusco di Villa Giulia (1,670) and Parco Archeologico di Pompei (1,150). Nizzo highlights that subscribers signify a committed community.