Italian museums' digital shift: too little, too late?

Giulio Alvigini, founder of Make Italian Art Great Again, criticizes Italian museums' rushed digital response to the COVID-19 pandemic. He argues that the crisis exposed a decade-long delay in adopting digital communication. While initiatives like #iorestoacasa and efforts by Triennale and Schermo dell'arte are praised, Alvigini notes that many institutions produced low-quality, overcrowded content. He points out that the Galleria degli Uffizi only opened a Facebook page during the pandemic, whereas a more innovative step would have been joining TikTok. Alvigini contrasts this with institutions like Fondazione Sandretto Re Rebaudengo in Turin and Museo Madre in Naples, which have been digitally active for years. He warns that after the emergency, digital engagement might be forgotten, calling it a crucial test for Italian culture.