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Italian luxury fashion industry faces COVID-19 crisis

economy-finance · 2026-04-27

In Beijing, Shanghai, Guangzhou, and Chengdu, over 80% of shopping malls and supermarkets have resumed operations, signaling a rebound in China, a vital market for Italian luxury brands. JP Morgan anticipates a 15% growth in China's economy from April to June. Italian fashion labels have scrapped all cruise collection showcases in North America, Dubai, and Japan. Giorgio Armani's event in Dubai, set for April 19-20, has been rescheduled for October. Versace and Gucci have also canceled their May shows in the U.S., while Prada has called off its Tokyo presentation. GlobalData predicts a $9 billion decline in duty-free sales for 2020. The COVID-19 pandemic is affecting the production of Italian textiles and luxury goods, prompting brands like Armani, Moncler, and Prada to initiate charitable efforts, with Miroglio Group and Zara producing masks and sanitizers.

Key facts

  • Over 80% of shopping malls and supermarkets reopened in Beijing, Shanghai, Guangzhou, and Chengdu
  • JP Morgan predicts 15% economic growth in China between April and June 2020
  • 45% of global luxury goods are consumed in China
  • Italian fashion houses canceled all cruise collection presentations in North America, Dubai, and Japan
  • Giorgio Armani's Dubai presentation postponed to October, cruise collection dropped
  • Versace and Gucci canceled US shows; Prada canceled Tokyo show
  • GlobalData forecasts $9 billion drop in duty-free sales in 2020 (12.4% decline)
  • Miroglio Group converted Alba plant to produce masks; Zara producing masks, gowns, and sanitizers in Spain

Entities

Institutions

  • JP Morgan
  • Giorgio Armani
  • Versace
  • Gucci
  • Prada
  • GlobalData
  • International Olympic Committee (IOC)
  • Moncler
  • Dolce & Gabbana
  • Bulgari
  • Etro
  • Marco Bizzarri
  • Miroglio Group
  • Zara

Locations

  • Beijing
  • Shanghai
  • Guangzhou
  • Chengdu
  • China
  • North America
  • Dubai
  • Japan
  • United States
  • Tokyo
  • Asia-Pacific
  • Biella
  • Prato
  • Vicenza
  • San Mauro Pascoli
  • Alba
  • Piedmont
  • Spain

Sources