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Italian Fundraising School Returns for Second Edition on Cultural Sustainability

institutional · 2026-04-27

From December 13 to 16, 2021, Rome, Italy, will see the second edition of '+ fundraising + cultura' organized by the Scuola di Fundraising di Roma. Massimo Coen Cagli, the scientific director, references research indicating that 40% of Italian adults who appreciate culture are willing to contribute, donating an average of €80 annually, in contrast to €25 in the UK. This event seeks to offer solutions for the sustainability of cultural institutions, particularly in light of post-pandemic recovery and the Next Generation EU funds. The program features two preparatory webinars, one in-person gathering, and six online thematic working tables, with participation from ANCI, ALES, ASSIF, and others. Coen Cagli stresses that this matter affects the entire nation.

Key facts

  • Second edition of '+ fundraising + cultura' event by Scuola di Fundraising di Roma, December 13-16, 2021
  • 40% of Italian adults who enjoy culture are inclined to support it, average annual donation €80 vs UK's €25
  • Less than 2% of Italian cultural institutions have specific fundraising attention
  • Event includes two preparatory webinars, in-person meeting, and six online working tables
  • Topics: corporate cultural responsibility, foundation development, culture and third sector, new patronage, fundraising for common goods, tax incentives, staff training
  • Participants: ANCI, ALES, ASSIF, King Baudouin Foundation, Istituto per il Credito Sportivo, MiBACT, Fondazione Scuola dei Beni e delle Attività Culturali, Conference of Regions and Autonomous Provinces
  • Second webinar on November 24 on evolution of patronage in Italy and Europe
  • Final meeting on December 16 at Corso di Largo Argentina 11, Rome

Entities

Artists

  • Massimo Coen Cagli
  • Paolo Cuccia
  • Carola Carazzone
  • Vincenzo Santoro
  • Carolina Botti
  • Martina De Luca

Institutions

  • Scuola di Fundraising di Roma
  • Artribune
  • ANCI
  • ALES
  • ASSIF
  • King Baudouin Foundation
  • Istituto per il Credito Sportivo
  • MiBACT
  • Fondazione Scuola dei Beni e delle Attività Culturali
  • Conferenza delle Regioni e delle Province Autonome
  • FAI

Locations

  • Rome
  • Italy
  • UK
  • England
  • Naples
  • Biblioteca di Palazzo Reale di Napoli
  • Corso di Largo Argentina 11, Roma

Sources