Italian fashion brand cU revolutionizes sizing with height-based system
Italian brand cU (cancellato Uniform), founded by Diletta Cancellato, introduces a sizing system based solely on height, ranging from 1.30 to 1.90 meters, replacing traditional XS-XL categories. The label produces garments on demand using 3D knitting machines to eliminate waste and unsold stock. The collection debuted at Fuorisalone 2022 in Milan, inside Cariplo Factory, with an installation by architect Caterina Fumagalli. The event included performances and talks by Tellurico, Go Dugong, Martina Geroni, Roberto Alfano, Parasite 2.0, and Kabul Magazine, curated by architect Carlotta Franco. The brand emphasizes sustainability, using cellulose fiber from sustainably sourced wood, and aims to extend garment life through versatile, shareable designs.
Key facts
- cU sizing is based on height from 1.30 to 1.90 meters, not traditional XS-XL.
- Production is on demand using 3D knitting machines to reduce waste.
- The brand launched at Fuorisalone 2022 in Cariplo Factory, Milan.
- Installation curated by architect Caterina Fumagalli.
- Performances and talks curated by architect Carlotta Franco.
- Participants included Tellurico, Go Dugong, Martina Geroni, Roberto Alfano, Parasite 2.0, and Kabul Magazine.
- Garments use cellulose fiber from sustainably sourced wood.
- The project aims to reduce fashion waste and promote circularity.
Entities
Artists
- Diletta Cancellato
- Caterina Fumagalli
- Carlotta Franco
- Tellurico
- Go Dugong
- Martina Geroni
- Roberto Alfano
- Parasite 2.0
- Kabul Magazine
Institutions
- cU (cancellato Uniform)
- Cariplo Factory
- Fuorisalone
- Pitti Immagine
- Fashion Week Milan
- World Meteorological Organization (WMO)
Locations
- Milan
- Italy