Italian Cultural Spending Shifts: Cinema, Concerts Up, Books Down

A comprehensive five-year analysis by Impresa Cultura Italia – Confcommercio revealed significant shifts in cultural consumption among Italians since the pandemic. In 2023, cinema viewership surged, with 43% of respondents expressing a deep emotional affinity for movies. Italian films, especially comedies, are favored by 41% of the audience, while only 22% prefer foreign entries. Streaming services maintain a significant user base at 60-70%, though traditional television viewership is waning. Additionally, while 72% of people still choose print books, their spending has dipped since 2021. Concert attendees averaged spending €70 in June 2023, and a quarter select travel destinations based on local museums.