Italian cultural spending: ISTAT data reveals low household expenditure on arts
An analysis of ISTAT data on Italian household spending shows that cultural consumption remains critically low. In 2021, the average monthly expenditure per family on cinema, theater, and concerts was just €1.57, totaling about €18 per year. Overall, Italian families spent a monthly average of €99.05 on recreation, entertainment, and culture—only 4.1% of total spending, less than on restaurants, furniture, or clothing. However, this broad category includes items like aircraft, boats, caravans, and pet care, inflating the figure. Disaggregated data reveals that spending on books, museums, and live performances is minimal. The author argues that low consumption is not primarily due to economic constraints or free access to culture, but rather a matter of priorities and the cultural sector's failure to generate demand. The analysis draws on the ISTAT household consumption survey, the only comprehensive national source, and covers 2019-2021 data.
Key facts
- Average monthly household spending on recreation, entertainment, and culture: €99.05 (4.1% of total expenditure)
- Monthly spending on cinema, theater, and concerts in 2021: €1.57 per family
- Annual cinema/theater/concert spending: approximately €18 per family
- ISTAT data includes items like aircraft, boats, caravans, and pet care under 'culture'
- Spending on culture is lower than on restaurants, furniture, or clothing
- Data source: ISTAT household consumption survey (campionaria)
- Analysis covers years 2019, 2020, and 2021
- Author Stefano Monti is a partner at Monti&Taft
Entities
Artists
- Stefano Monti
Institutions
- ISTAT
- Monti&Taft
- Artribune
- Impresa Cultura Italia – Confcommercio
- Osservatorio Permanente
- SWG
Locations
- Italy
- South
- islands