Italian corporate museums and archives launch virtual tours during COVID-19
During the coronavirus emergency, Italian corporate museums and archives have made their collections available online. Museimpresa, the Italian Association of Archives and Corporate Museums, has organized virtual tours of its nearly 100 members' spaces, which are closed to the public due to government COVID-19 restrictions. President Antonio Calabrò stated that these archives contain extraordinary stories of invention, experimentation, and social relations. Participating institutions include Aboca Museum in Sansepolcro, the Historical Archive of Banco di Napoli on Google Arts & Culture, Barilla Historical Archive, Menabrea Beer Museum in Biella, Peroni Beer Museum in Rome, Ducati Museum in Bologna, ENI Historical Archive in Castel Gandolfo, Fondazione Fiera Milano Historical Archive, National Railway Museum of Pietrarsa, Kartell Museum in Noviglio Milanese, Fondazione Mansutti in Milan, Casa Martini in Pessione di Chieri, MUMAC Coffee Machine Museum in Binasco, Fondazione Pirelli in Milan, Touring Club Italiano Archive in Milan, and the National Archive of Corporate Cinema in Ivrea. The virtual tours are available on websites, Google Arts & Culture, social media, and YouTube.
Key facts
- Museimpresa members offer virtual tours during COVID-19 lockdown
- Nearly 100 associated institutions participate
- Antonio Calabrò is President of Museimpresa
- Aboca Museum in Sansepolcro offers a virtual tour of its herbal history museum
- Historical Archive of Banco di Napoli features over 100 documents on Google Arts & Culture
- Barilla Historical Archive preserves 141 years of company history with over 35,000 cataloged documents
- Menabrea Beer Museum in Biella shows original machinery from 1846
- Peroni Beer Museum in Rome offers a virtual walk through its history
- Ducati Museum in Bologna covers 90 years of the company
- ENI Historical Archive in Castel Gandolfo documents Italian oil industry origins
- Fondazione Fiera Milano Archive has 18,000 photographs and 100 posters online
- National Railway Museum of Pietrarsa covers 180 years of Italian railways
- Kartell Museum in Noviglio Milanese offers a virtual tour via dedicated app
- Fondazione Mansutti in Milan has over 6,000 manuscripts on insurance history
- Casa Martini in Pessione di Chieri presents a virtual tour of its enology museum
- MUMAC in Binasco showcases over 100 years of coffee machine history
- Fondazione Pirelli in Milan has 3.5 km of documents online
- Touring Club Italiano Archive in Milan offers 10,400 digitized images
- National Archive of Corporate Cinema in Ivrea has a YouTube channel with films from multiple archives
Entities
Institutions
- Museimpresa
- Aboca Museum
- Historical Archive of Banco di Napoli
- Barilla Historical Archive
- Menabrea Beer Museum
- Peroni Beer Museum
- Ducati Museum
- ENI Historical Archive
- Fondazione Fiera Milano
- National Railway Museum of Pietrarsa
- Kartell Museum
- Fondazione Mansutti
- Casa Martini
- MUMAC
- Fondazione Pirelli
- Touring Club Italiano
- National Archive of Corporate Cinema
- Google Arts & Culture
- Compagnia di San Paolo
- Ministero dei Beni delle Attività Culturali
Locations
- Italy
- Sansepolcro
- Arezzo
- Naples
- Parma
- Biella
- Rome
- Bologna
- Castel Gandolfo
- Milan
- Pietrarsa
- Noviglio Milanese
- Pessione di Chieri
- Turin
- Binasco
- Ivrea