Italian Bonus Pubblicità 2022: Last Weeks to Claim Tax Credit for Advertising
The Italian government's Bonus Pubblicità, a tax credit for advertising expenses introduced in 2017, is in its final weeks for the 2022 tax year. The measure, intensified by the 2021 Budget Law to support the publishing sector post-pandemic, allows companies to claim a 50% tax credit on advertising investments without requiring a minimum 1% increase over the previous year. For 2022, the credit cap was raised to €50 million. Eligible expenses include advertising in newspapers and periodicals (print or digital) registered with the competent court or the Communications Register, and local TV and radio broadcasts. Applications were due by April 2022, with a substitute declaration to be filed electronically between January 1 and 31, 2023. From 2023, the regime reverts to pre-pandemic rules: a 75% credit only on the incremental value of advertising investments in print and online newspapers, requiring a minimum 1% increase over 2022, and excluding radio and TV. The article, published on Artribune, urges companies to act quickly to support cultural publishing.
Key facts
- Bonus Pubblicità is a tax credit for advertising expenses, available since 2017.
- For 2022, the credit is 50% of advertising investments with no minimum increase requirement.
- The 2022 cap is €50 million, up from €35 million previously.
- Eligible media include newspapers, periodicals (print/digital), and local TV/radio.
- Applications for 2022 were due by April 2022.
- Substitute declarations must be filed electronically from January 1 to 31, 2023.
- From 2023, the credit reverts to 75% on incremental spending, requiring a 1% increase over 2022.
- Radio and TV advertising will no longer be eligible from 2023.
Entities
Institutions
- Artribune
- Dipartimento per l’informazione e l’editoria
- Governo Italiano
- Italian government
- Department for Information and Publishing
- Agenzia delle Entrate
Locations
- Italy