Iris Ceramica Group launches first fragrance at Clerkenwell Design Week 2026
Iris Ceramica Group introduced its first fragrance during Clerkenwell Design Week 2026 in London. Developed with Rome-based supplier Campomarzio70, the scent centers on the iris flower, translating the brand's ceramic materiality into an olfactory experience. The company transformed its showroom at 61-67 Old St into a multi-layered activation with four olfactory stations, workshops, and visual contributions by Lorenza Liguori. A separate Reloaded project with Diesel Living featured a pop-up window display at the ICG Gallery. The event ran from May 19-21, 2026.
Key facts
- Iris Ceramica Group launched its first fragrance at Clerkenwell Design Week 2026 in London.
- The fragrance was developed in collaboration with Campomarzio70, a Rome-based supplier for artistic perfumery.
- The scent is centered around the iris flower.
- The brand transformed its showroom at 61-67 Old St, London, into a multi-layered activation.
- The activation included four olfactory stations, workshops, and visual contributions by Lorenza Liguori.
- A Reloaded project with Diesel Living featured a pop-up window display at the ICG Gallery.
- The event took place from May 19-21, 2026.
- The fragrance represents the brand's expansion from visual and tactile spheres into scent.
Entities
Artists
- Lorenza Liguori
Institutions
- Iris Ceramica Group
- Campomarzio70
- Diesel Living
- ICG Gallery
- designboom
Locations
- London
- United Kingdom
- Rome
- Italy
- 61-67 Old St, London