IQOS and Devialet unveil Soundsorial Design installation at Milan Design Week 2026

At Milan Design Week 2026, IQOS and Devialet presented an immersive installation called Soundsorial Design, open to the public until April 26 at Opificio 31, Tortona Rocks. The experience merges sound and vision through Devialet's acoustic engineering, featuring visible woofer movement and physical infrabass sensations. Oggie Kapetanovic, President Heat Not Burn of Philip Morris International, emphasized that both companies share a foundation in functional design and innovation, challenging the status quo. Jacques Demont, CEO of Devialet, noted that sound becomes a central element, transforming listening into a physical presence with the Devialet Phantom Ultimate speaker. A limited edition capsule drop, inspired by sound wave propagation, reflects the partnership's shared approach to technology and aesthetics, though it will not be sold. Pasquale Frega, President and CEO of Philip Morris Italy, highlighted Milan Design Week as a key event for project culture and innovation, marking the company's eleventh consecutive participation. The collaboration underscores ongoing investments in Italy's industrial and agricultural innovation chain.