IOCOSE Collective Explores Post-Fail Aesthetics at Milan's New Space Il Colorificio

Il Colorificio, a new independent space in Milan's Giambellino district, opened with a debut exhibition by the IOCOSE collective, comprising Matteo Cremonesi, Filippo Cuttica, Davide Prati, and Paolo Ruffino. The show investigates Post-Fail aesthetics, highlighting contradictions in an era where digital and real converge. The collective operates solely through digital communications, emphasizing their potential to reshape economies, production processes, and subjectivity. The Post-Internet era embraces failures, as seen in the work "First Viewer Television," featuring a screen on a vast popcorn field showing algorithmically selected YouTube videos with zero views. Similarly, the "NoTube Contest" invites participants to find the most useless video on YouTube. Another piece, "Moving Forward," presents six-second videos on a treadmill showing a finger pushing objects forward, a speculative and ironic gesture contrasting with the schizophrenic demand for relentless technological progress.