InVision DesignBetter Releases Animation Handbook Chapter on Principles

InVision DesignBetter has published a new resource titled "Animation Handbook," featuring a chapter on Principles of Animation. The handbook includes video and audio interviews with designers from Google, Headspace, Lyft, and Zova Fitness. The preview chapter discusses how animation bridges the gap between cause and effect in digital systems, making technology feel more familiar and analog. It references Arthur C. Clarke's third law that "any sufficiently advanced technology is indistinguishable from magic" and draws on classical animation principles from Frank Thomas and Ollie Johnston's book "Disney Animation: The Illusion of Life." The chapter highlights seven key animation principles for interface design. Ryan McLeod, a self-taught designer and creator of the game Blackbox (which won an Apple Design Award in 2017), contributed to the handbook.