International Magic and Martine Rose: Six Years of Technology-Bending Design

So, Adam Rodgers started this company called International Magic, and for nearly six years, they’ve teamed up with fashion designer Martine Rose on various projects. They’ve done everything from virtual environments to 3D animations and even performances inspired by CCTV. Their first project, "What We Do All Day," launched in 2021, featured contributions from artists around the world during the lockdown and was set in a stark council estate in London. This was later shown as a physical exhibit at the State of Fashion Biennale in Arnhem from May 14 to June 28, 2026. In October 2025, they created visuals for a Nike and Martine Rose collaboration, blending sports photography with 90s gaming vibes. In 2023, they launched "Our Channel," a quirky web platform with six live stations mixing pirate TV and retro gaming. Ben McKinnon, the creative producer, says each project starts with an emotion from Martine, while design engineer Connor MacDonald emphasizes the value of embracing uncertainty in their work. They focus more on texture and atmosphere than on perfection, welcoming glitches and imperfections.