Instagram channel 'Che je famo fa' helps Rome parents find kids' cultural activities

The Instagram channel 'Che je famo fa' (Roman dialect for 'What do we make them do?') has amassed over 10,000 followers in one year by curating cultural events for children in Rome. Created by digital communication experts and parents, the platform addresses the city's fragmented event communication across Facebook pages, WhatsApp groups, and outdated websites. The channel covers all 15 municipal districts of Rome, offering a weekly selection of activities from free guided tours and library events to museum workshops, puppet festivals, and musical mornings. Founders Lucia Ritrovato and her team aim to build a community of parents and cultural operators, allowing anyone to suggest events. Rome has approximately 900,000 families with children, and the channel fills a gap left by the lack of a centralized events hub, unlike Paris or London. A website is planned. The initiative highlights the paradox of Rome's vast cultural offerings for children—often free—being poorly communicated.