Insta360 CEO Confirms Two Mirrorless Cameras, One with 'Surprising Shape'
In an interview with Mynavi News, Insta360 founder and CEO Jingkang "JK" Liu revealed that the company is developing two mirrorless cameras, one of which will feature a shape that users have "never even considered before." Liu also emphasized that the camera's functionality will be unique, enabling a new way of interacting with interchangeable lens cameras (ILCs). The goal is to make ILCs more accessible through new technologies and AI, aligning with Liu's vision that "the best camera is the one that disappears." The first prototype is expected to be showcased at CP+ in Yokohama on February 25, 2027. The announcement has generated excitement, with Mynavi News' Osamu Iso suggesting it could "completely change the way we take pictures."
Key facts
- Insta360 is developing two mirrorless cameras.
- One camera will have a surprising shape never considered before.
- The cameras will be interchangeable lens cameras (ILCs).
- The goal is to make ILCs easier to use via new technologies and AI.
- CEO Jingkang "JK" Liu shared the news in an interview with Mynavi News.
- Liu previously told PetaPixel that "the best camera is the one that disappears."
- A prototype is expected at CP+ in Yokohama on February 25, 2027.
- Mynavi News' Osamu Iso believes the cameras could change photography.
Entities
Artists
- Jingkang "JK" Liu
Institutions
- Insta360
- Mynavi News
- PetaPixel
- CP+
- Digicame-Info
Locations
- Yokohama
- Japan