ARTFEED — Contemporary Art Intelligence

Inside Pinocchio: immersive exhibition opens in Florence

exhibition · 2026-04-26

From October 11 to November 30, 2025, the Cattedrale dell'Immagine in Florence hosts 'Inside Pinocchio – Immersive Exhibition', a multimedia show for children based on Carlo Collodi's 1883 classic. Produced by Crossmedia Group with Opera Laboratori, the exhibition uses large-format projections, enveloping lights, and custom scenography to guide visitors through key episodes: Pinocchio's creation by Geppetto, adventures with Lucignolo, encounters with the Cat and the Fox, and escape from the shark. The 25-minute journey includes two interactive experiences: 'Inside Pinocchio VR Experience' with 3D viewers and 'Lavagna Magica', a digital blackboard for creating artworks. The story, first published in February 1883 by journalist Carlo Lorenzini under the pseudonym Carlo Collodi, follows the tragicomic adventures of a puppet who becomes a real boy with guidance from the Fairy with Turquoise Hair and the Talking Cricket.

Key facts

  • Exhibition runs October 11 to November 30, 2025
  • Venue: Cattedrale dell'Immagine, Florence
  • Produced by Crossmedia Group in collaboration with Opera Laboratori
  • Features large-format projections, enveloping lights, and custom scenography
  • Includes VR experience and interactive digital blackboard
  • Based on Carlo Collodi's 1883 novel 'The Adventures of Pinocchio'
  • Author Carlo Lorenzini used pseudonym Carlo Collodi
  • Story first published in February 1883

Entities

Artists

  • Carlo Collodi
  • Carlo Lorenzini

Institutions

  • Crossmedia Group
  • Opera Laboratori
  • Cattedrale dell'Immagine

Locations

  • Florence
  • Italy

Sources