Influencers shake up the art world between masterpieces and algorithms
A new wave of young influencers in France, about twenty in number, are being hired by museums for their offbeat and personal tone, capable of capturing a young audience. However, these influencers practice a precarious profession, subject to the whims of social networks.
Key facts
- About twenty young people in France work as art influencers.
- Museums hire them for their offbeat and personal tone.
- They are able to capture a young audience.
- The profession is precarious and subject to social media algorithms.
Entities
Locations
- France