INCA Tea Packaging by Fieras Estudio and Jorge Luis Campozano
Fieras Estudio and Jorge Luis Campozano designed a brand identity and packaging for INCA, a tea line inspired by Inca divinities. The project, shared on Behance on February 27, 2019, uses colorful vector illustrations of Pachamama, Inti, and Viracocha. Pachamama, representing earth, is paired with hibiscus tea and depicted in warm, feminine tones. Inti, the sun god, is shown with ornaments and a silver circle, paired with green tea. Viracocha, the creator god, is illustrated with strong, fiery colors and paired with red tea. The packaging aims to reflect each deity's attributes and the health benefits of the teas.
Key facts
- Fieras Estudio and Jorge Luis Campozano designed the brand identity and packaging for INCA.
- The project was shared on Behance on February 27, 2019.
- The packaging features vector illustrations of Inca divinities Pachamama, Inti, and Viracocha.
- Pachamama is associated with hibiscus tea and represented with warm, feminine colors.
- Inti is paired with green tea and depicted with ornaments and a silver circle.
- Viracocha is paired with red tea and illustrated with strong, fiery colors.
- The design aims to reflect the attributes of each deity and the tea's health benefits.
- The project explores divinity figures from Inca culture.
Entities
Artists
- Fieras Estudio
- Jorge Luis Campozano