IN-PLAY. Design for Sport Exhibition at ADI Design Museum Milan
The ADI Design Museum in Milan hosts 'IN-PLAY. Design for Sport,' running through April 6, 2026, during the Winter Olympics. Curated by Davide Fabio Colaci and Giulia Novati, the show features 100 objects that blend sports history and design innovation. Highlights include Adriano Panatta's 1976 WIP racket, Francesco Moser's 1984 hour-record bicycle, the Flying Dutchman sailboat (first Compasso d'Oro winner in 1960), and a high-jump bar similar to Dick Fosbury's. The exhibition frames sport as a fundamental human right and 'total social fact,' drawing on anthropologist Bruno Barba's work. Objects are displayed on aluminum stands made from disused athletic tracks, designed by DFC Studio. Notable designers include Pininfarina (Torino 2006 torch), Carlo Ratti (Milano Cortina 2026 torch), and Giulio Iacchetti (Dolfin surfboard, 2014). Twenty 'super stories' accompany the objects, such as Surya Bonaly's backflip at Nagano 1988, now legalized. A video installation 'Rivincite' by Somewhere Studio covers inclusion stories, including Giorgio Minisini's return as coach for Progetto Filippide, supporting athletes with autism and rare diseases.
Key facts
- Exhibition 'IN-PLAY. Design for Sport' at ADI Design Museum Milan until April 6, 2026.
- Curated by Davide Fabio Colaci and Giulia Novati.
- 100 objects on display, including Panatta's racket, Moser's bicycle, Flying Dutchman sailboat, and Fosbury-style high-jump bar.
- Objects placed on aluminum stands made from disused athletic tracks, designed by DFC Studio.
- Designers featured: Pininfarina, Carlo Ratti, Giulio Iacchetti.
- Twenty 'super stories' highlight paradigm shifts in sports, e.g., Surya Bonaly's backflip at Nagano 1988.
- Video installation 'Rivincite' by Somewhere Studio focuses on inclusion and resilience.
- Giorgio Minisini returns as coach for Progetto Filippide, supporting athletes with autism and rare diseases.
Entities
Artists
- Adriano Panatta
- Francesco Moser
- Dick Fosbury
- Bruno Barba
- Davide Fabio Colaci
- Giulia Novati
- Pininfarina
- Carlo Ratti
- Giulio Iacchetti
- Surya Bonaly
- Ilia Malinin
- Giorgio Minisini
Institutions
- ADI Design Museum
- DFC Studio
- Somewhere Studio
- Progetto Filippide
- Surfer's Den
- Artribune
Locations
- Milan
- Italy
- Città del Messico
- Mexico
- Nagano
- Japan
- Torino
- Milano Cortina