In-House International’s Serrucho Typeface Embraces Imperfection

In-House International has introduced Serrucho, a variable typeface crafted by Alexander Wright that embodies a rough, handmade style. The name, derived from the Spanish term for hand saw, reflects its design, which encompasses eight weights ranging from solid, blocky shapes to erratic, wild forms. Influenced by underground visual culture such as punk flyers, protest posters, and logos from notebooks, Serrucho features both uppercase and lowercase letters, numbers, punctuation, and extended Latin diacritics. It is offered as a variable font as well as in separate OTF weights. Wright highlights that the design focuses on urgency and connection rather than refinement, making it suitable for applications like posters, branding, packaging, music graphics, and streetwear that demand vibrancy and edge.