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In-Contest: Talk Marathon on Design Competitions at Milan Design Week

architecture-design · 2026-05-05

On Thursday, 6 April 2017, the 'in-contest' talk event is hosted by creative studio Superficial during Milan Design Week in the Isola Design District. This marathon features 10-minute discussions that explore competition culture through narratives from architects, designers, companies, associations, and institutions that have participated in or won contests over the past five years. The program includes three segments: an analytical overview, live speeches sharing personal experiences, and an opinion corner for gathering insights. Notable participants include 02Arch, 5+1AA, and Atelierzero, among others. Experts such as Paolo Amoretti and Simona Auteri will also contribute. The event is scheduled from 16:00 to 20:30 at via Pastrengo 14, Milan.

Key facts

  • Event 'in-contest' organized by Superficial studio during Milan Design Week 2017.
  • Takes place Thursday 6 April 2017, 16:00–20:30, at Isola Design District, via Pastrengo 14, Milan.
  • Marathon of 10-minute talks on competition culture.
  • Three intervention levels: data-driven, live speech, opinion corner.
  • Participants include 02Arch, 5+1AA, Davide Aquini, Ursula Corsi, Atelierzero, Corte, Demogo, Didonè Comacchio, Ghigos Ideas, Tomas Ghisellini, Gnosis Architettura, Greencure, Iotti + Pavarani, Orizzontale, SET architects, Studioata.
  • Experts: Paolo Amoretti (Corradi), Simona Auteri, Sofia Steffenoni (MOS), Giacomo Biraghi (Secolo Urbano), Marilena Baggio (Greencure), Alessandro Colombo, Michele Roda (Il Giornale dell’Architettura), Massimo Farinatti (ADI), Alberto Ghisalberti (Italcementi), Pietro Lenna (Regione Lombardia), Silvano Donato Lorusso (BLB Studio Legale), Elena Pelosi (MAXXI), Luigi Prestinenza Puglisi (AIAC), Roberto Rubini (Source), Giorgio Tartaro.
  • Goal: give voice to those who promoted or won contests in last five years.
  • Event part of Fuorisalone, Isola Design District.

Entities

Artists

  • Davide Aquini
  • Ursula Corsi
  • Tomas Ghisellini

Institutions

  • Superficial
  • Isola Design District
  • Corradi
  • MOS
  • Secolo Urbano
  • Greencure
  • Il Giornale dell’Architettura
  • ADI
  • Italcementi
  • Regione Lombardia – Direzione generale sviluppo economico
  • BLB Studio Legale
  • MAXXI
  • AIAC
  • Source
  • Artribune

Locations

  • Milan
  • Italy
  • via Pastrengo 14

Sources