In Astra: Italian artistic perfume house inspired by constellations

Founded in 2020, In Astra is an Italian artistic perfume house whose fragrances are inspired by constellations. The brand is run by sisters Fabiola (artistic director) and Sofia (nose), who studied at the Grasse Institute of Perfumery. They emphasize the importance of professional training in perfumery, comparing a nose to an alchemist requiring daily practice. The brand offers four fragrances named after stars, with packaging in dark blue and gold featuring a textured cap resembling the red supergiant star Betelgeuse. In Astra targets a niche market that values art and design. The sisters describe perfume as a safe, intimate space that connects to memory and the soul, and they draw parallels between astronomy and perfumery as a blend of art and science. Founded during the COVID-19 pandemic, the brand plans to launch a new fragrance in early 2024.