Impressionist and Modern Art Overtakes Postwar as Top Market Segment in 2025
In 2025, the Impressionist and Modern segment emerged as the top-performing area of the art market, achieving $4.7 billion in sales—a 29.5 percent rise compared to 2024—driven by collectors' preference for well-known artists in a cautious environment. Notably, the $10-million-plus segment experienced remarkable growth, generating $1.5 billion, a 68.6 percent increase. The total number of lots sold reached a ten-year high of 122,213, with the average lot price climbing 22.4 percent year over year. Following closely, postwar and contemporary art totaled $4.1 billion, a modest 2.5 percent increase, although the average price fell to a decade low of $23,027. Old Masters sales hit $708.6 million, boosted by the Thomas A. Saunders III collection sold at Sotheby's for $65 million in May. Meanwhile, the ultra-contemporary sector saw a 26.5 percent decline, totaling $229.9 million, with average prices dropping to $15,629.
Key facts
- Impressionist and Modern art generated $4.7 billion in sales in 2025, a 29.5% increase from 2024.
- The $10-million-plus bracket in Impressionist and Modern saw $1.5 billion in sales, up 68.6%.
- Number of Impressionist and Modern lots sold reached a decade high of 122,213.
- Average price per lot in Impressionist and Modern rose 22.4% year over year.
- Postwar and contemporary art had $4.1 billion in sales, a 2.5% uptick, with a decade-low average price of $23,027.
- Old Masters sales totaled $708.6 million, a 41.2% increase, partly due to the Thomas A. Saunders III collection at Sotheby's.
- The Thomas A. Saunders III collection sold for $65 million, $15 million below its presale estimate.
- Ultra-contemporary sales fell 26.5% to $229.9 million, with average price dropping to $15,629, a decade low.
Entities
Artists
- Thomas A. Saunders III
Institutions
- Artnet News
- Sotheby's