ILLO Studio's Viva Generative Design System Produces 2,000 Unique Illustrations
ILLO Studio, based in Turin, has developed Viva, a generative design system within Figma that creates over 2,000 unique illustrations from just three shape groups and three color palettes. The system uses combinatorics and gradient overlays to ensure all variants maintain a consistent brand identity. Unlike AI tools that produce unpredictable results, Viva's constrained logic allows brand teams to anticipate outputs, prioritizing predictability and brand fit. The project is showcased on Behance.
Key facts
- ILLO Studio created Viva, a generative design system in Figma.
- Viva produces over 2,000 unique illustrations.
- It uses three shape groups and three color palettes.
- Gradient overlays tie variants together.
- The system ensures consistent brand identity across outputs.
- Viva's logic is legible and predictable.
- It contrasts with AI tools that offer variety without brand guarantee.
- The project is available on Behance.
Entities
Institutions
- ILLO Studio
- Behance
Locations
- Turin
- Italy