Ilia's Super Serum Skin Tint Remains Unchanged Since 2020 Launch

Ilia's Super Serum Skin Tint, launched in 2020, has maintained its original formula, according to founder Sasha Plavsic. The product combines active skincare, mineral SPF 40, and coverage, inspired by Plavsic's own needs as a new mom with hyper-sensitive skin. The formula includes hyaluronic acid, niacinamide, plant-based squalane, and non-nano zinc oxide. Clinical trials showed 100% of testers noticed moisture boost, and after 28 days, all participants agreed it smoothed texture and evened skin tone. The tint comes in 30 shades with cool, warm, neutral, and olive overtones. A new campaign features the Grammy-winning trio Haim. The product is dermatologist and ophthalmologist-tested, vegan, cruelty-free, gluten-free, and silicone-free.