Ilford and Expired Film Club Launch World Cup-Themed Limited Edition Films
Harman Technology, a leading producer of analog photo films globally, has teamed up with sports photographer Miles Myerscough-Harris, also known as Expired Film Club, to unveil exclusive packaging for Ilford HP5+ and Ilford XP2 Super 35mm films. This packaging, showcasing Myerscough-Harris' black-and-white photographs, coincides with the World Cup. The films are currently available through retailers around the globe for a limited time. Myerscough-Harris, who boasts millions of followers on social media, previously utilized a 130-year-old panoramic camera at Old Trafford and a 1897 No. 4 Cartridge Kodak camera to recreate a historical soccer team portrait. Giles Branthwaite, the Sales and Marketing Director, mentioned that community input and the company's passion for football inspired this initiative.
Key facts
- Harman Technology is among the world's largest makers of analog photo films, darkroom papers, and photo chemicals.
- Limited-edition packaging for Ilford HP5+ and Ilford XP2 Super 35mm films features photos by Miles Myerscough-Harris.
- The release is timed to the World Cup, which kicks off in a few weeks.
- Films are available starting today through film retailers worldwide for the next few months.
- Myerscough-Harris previously used a 130-year-old panoramic film camera at Old Trafford to photograph a match between Manchester United and Liverpool.
- In 2024, he used a No. 4 Cartridge Kodak camera from 1897 to recreate a century-old soccer team portrait.
- Giles Branthwaite is Sales and Marketing Director at Harman Technology Ltd.
- Myerscough-Harris has millions of followers across social media.
Entities
Artists
- Miles Myerscough-Harris
Institutions
- Harman Technology
- Expired Film Club
- Ilford
- PetaPixel
- Manchester United
- Liverpool
Locations
- Manchester
- England
- Old Trafford