Ikea's 25-minute ASMR ad aims for 'brain orgasm'

Ikea has released a 25-minute advertisement using ASMR (Autonomous Sensory Meridian Response) techniques to promote bedroom products. The video, part of the 'Oddly Ikea' campaign, features a female voice whispering and slowly caressing sheets, pillows, and accessories, producing a range of sounds intended to trigger a relaxing sensory pleasure known as 'brain orgasm'. ASMR has gained popularity on YouTube despite lacking solid scientific basis, with communities of 'whisperers' and 'ASMR artists' emerging. The ad showcases an ideal college dorm room in an ironic and surreal style.