Ikea and Telefono Donna Launch Anti-Violence Campaign #PerUnaGiustaCasa

Ikea has collaborated with Telefono Donna for a campaign coinciding with the UN's International Day for the Elimination of Violence against Women on November 25. This initiative includes a 60-second advertisement set in an Ikea environment, showcasing a woman's nervous actions transforming household items into possible weapons. The tagline reads: "La casa non è fatta per difendersi" (The home is not made for defending oneself), accompanied by the statistic: "In Italia 1 donna su 3 subisce violenze domestiche" (In Italy, 1 in 3 women suffers domestic violence). Between November 13 and 25, 21 Ikea locations across Italy featured surprise performances by Teatro Filodrammatici di Milano and Stabile d’Abruzzo. The campaign utilizes the hashtag #PerUnaGiustaCasa.