IGPDecaux Graphic Award 2025: Urban Billboards as Stages for AI-Era City Visions

IGPDecaux, the Italian arm of French outdoor advertising giant JCDecaux, has launched the third edition of its IGPDecaux Graphic Award, a contest that transforms advertising spaces into urban stages across Italian cities. The 2025 theme, 'LA CITTÀ CHE SEI' (The City You Are), invites creatives to envision the city as a living organism in the age of AI. Participants—visual and motion designers, art directors, 3D artists, illustrators, and copywriters aged 18+—must translate their vision into posters and videos using any expressive language from traditional illustration to advanced digital techniques, including AI. The total prize pool is €6,000, and winning works will be displayed as creative campaigns in IGPDecaux's OOH spaces nationwide. The awards ceremony will take place on December 15, 2025, at Palazzo del Ghiaccio in Milan during IGPDecaux's corporate convention. Collaborations include Caffè Design, which will dedicate a special podcast episode (airing October 13) and social content; Artribune, providing editorial coverage via newsletter and social media; and Fabio Guida, co-founder of Quattrolinee and PLUG Creativity, who will engage the Graphic Days community. Submissions are open until December 8, 2025.