Iftikhar and Elizabeth Dadi explore informality in the Global South through Jugaad

Iftikhar Dadi and Elizabeth Dadi's artistic project Jugaad examines the pervasive informality that characterizes much of the Global South. Their work traces how large-scale development initiatives in Africa and Asia following mid-twentieth century decolonization remained incomplete, coexisting with resilient informal economies. These informal systems, with roots extending back to colonial periods, represent both exploitation and significant productive capacity. Contemporary globalization often emphasizes transnational brands replacing local alternatives, yet Jugaad highlights the overlooked processes of labor, production, and consumption within informal networks. The artists argue that this realm constantly challenges established branding and intellectual property regimes through inventive use of affordable materials. Published on December 10, 2020, the article is available through MIT Press as free content. The Dadi duo's investigation positions informality not as marginal but as a central experience for the majority in these regions. Their analysis connects historical colonial legacies with present-day global economic shadows.