IED Florence Launches Future Store Design Master with TIPSTUDIO and Joana Vasconcelos

IED Florence has launched a new Master in Future Store Design, coordinated by TIPSTUDIO founders Imma Matera and Tommaso Lucarini. The program aims to train designers capable of creating retail spaces that integrate physical and digital experiences, with an interdisciplinary approach spanning art, design, fashion, and digital media. Portuguese-born Parisian artist Joana Vasconcelos, known for collaborations with Louis Vuitton, Dior, and Christian Louboutin, serves as mentor. The master's faculty includes curator and design advisor Federica Sala (who has worked with Dolce&Gabbana, Cassina, Rizzoli International), retail expert Luca Trombini (former Rinascente manager, now at Lux Holding Company), curator Valentina Guidi Ottobri (former Head Buyer at Luisa Via Roma), and David Hartono, co-founder of digital studio Monogrid (clients include Vogue, Maserati, Gucci). The 9-month program is open to graduates in Industrial Design, Architecture, or Interior Design with knowledge of 2D/3D software and graphic design. Florence is highlighted as an ideal setting blending tradition and innovation. Graduates can pursue roles in interior design, event organization, retail space design, communication agencies, cultural organizations, and production companies.