IED Amaze Project: Virtual Exhibition of 2020 Thesis Projects Goes Interactive
IED Milano has launched IED Amaze Project, a permanent, multi-platform virtual exhibition showcasing the best thesis projects from 2020 across design, fashion, visual arts, and communication. The exhibition is accessible via app, VR headsets (Oculus), and a custom video game cabinet at IED Milano's campus. Developed in collaboration with Streamcolors, co-founded by IED alumnus Giacomo Giannella and Giuliana Geronimo, the gamified 3D world allows visitors to explore 34 projects as avatars in an interactive environment. The initiative extends IED's digital experimentation begun with Avant Défilé in September 2020, aiming to create a permanent digital archive of student theses. The exhibition is curated by IED Milano Vice Director Alberico Guerzoni.
Key facts
- IED Amaze Project is a permanent virtual exhibition of 2020 thesis projects.
- Accessible via app, Oculus VR headsets, and a video game cabinet at IED Milano.
- Developed with Streamcolors, co-founded by Giacomo Giannella and Giuliana Geronimo.
- Features 34 projects from design, fashion, visual arts, and communication courses.
- Gamified 3D environment allows avatar-based exploration.
- Follows IED's Avant Défilé virtual fashion thesis exhibition from September 2020.
- Aims to build a permanent digital archive of student theses.
- IED Milano Vice Director Alberico Guerzoni leads the initiative.
Entities
Artists
- Giacomo Giannella
- Giuliana Geronimo
- Alberico Guerzoni
Institutions
- IED Milano
- Streamcolors
- Istituto Europeo di Design
- Artribune
Locations
- Milan
- Italy