Identitalia: The Iconic Italian Brands Exhibition at M9 Museum in Mestre

The M9 Museum in Mestre presents 'Identitalia. The Iconic Italian Brands,' a curated exhibition by Carlo Martino and Francesco Zurlo, running until February 15, 2026. Featuring over 100 iconic Made in Italy brands, the show explores Italian identity through design, history, and daily life. It marks the 140th anniversary of the Italian Patent and Trademark Office (UIBM). The exhibition is structured as a journey through a typical day, highlighting how brands shape cultural and social dynamics. Director Serena Bertolucci emphasizes its alignment with M9's mission to make 20th-century history accessible, blending analog and digital elements. The show aims to engage diverse generations, with dedicated school workshops and a public program.