IDAMA: Alessandro Amadi's Sportswear Brand Redefines Urban Fashion
Established in 2025 by Alessandro Amadi, IDAMA is an Italian brand specializing in sportswear that emphasizes technology, design, and urban aesthetics. All products are made in Italy and include modular vests, T-shirts, trousers, shorts, skirts, and a complete womenswear line featuring leggings. With a background in engineering, Amadi focuses on treating clothing as products to minimize waste. The brand's color scheme draws inspiration from nature, blending technical features with a minimalist approach. Euromonitor International projects that sportswear will be the fastest-growing segment in apparel until 2030. Amadi advocates for wellness and durability, viewing these as the beginning of a garment's second life, while aiming to revive distinct fashion identities for the 'IDAMA Players.'
Key facts
- IDAMA is a young Italian brand founded in 2025 by Alessandro Amadi.
- The brand designs technical clothing for urban daily life, produced entirely in Italy.
- The collection includes vests, t-shirts, trousers, shorts and skirts with modular and layered design.
- For the first time, IDAMA introduces a womenswear total look and a sports capsule with leggings.
- Amadi has an engineering background, influencing his product-first approach.
- Euromonitor International predicts sportswear will remain the most dynamic global apparel segment until 2030.
- The brand emphasizes durability as 'the beginning of a garment's second life.'
- IDAMA targets a defined community called 'IDAMA Players.'
Entities
Artists
- Alessandro Amadi
- Erika del Prete
Institutions
- IDAMA
- Euromonitor International
- Strava
- ON
- Alo
Locations
- Italy