ARTFEED — Contemporary Art Intelligence

ICOM Italia's Role in Museum Future Debated

opinion-review · 2026-05-05

ICOM Italia faces criticism for failing to bridge museums with external stakeholders like businesses and citizens. Despite years of discussion, the association's activities remain inward-focused, prioritizing membership growth over genuine engagement. The author argues that ICOM's reliance on conferences as a communication medium is outdated and ineffective, as time-poor professionals seek more rewarding interactions. Proposed solutions include restructuring to delegate operational tasks to regional sections, developing differentiated dialogue methods for various stakeholder categories, and rethinking communication strategies only after internal changes yield results. Tiziana Maffei, the sole candidate for president, is an architect and professor at the University of Bologna's Ravenna campus, with a background in cultural heritage communication and security. Her election ratification is set for November 2, 2016.

Key facts

  • ICOM Italia is criticized for not effectively engaging with external stakeholders.
  • The association's activities are seen as focused on increasing membership rather than outreach.
  • Conferences are considered an ineffective medium for reaching busy professionals.
  • The author suggests internal restructuring and differentiated dialogue methods.
  • Tiziana Maffei is the sole candidate for president of ICOM Italia.
  • Maffei is an architect and professor at the University of Bologna.
  • She has been on the ICOM board since 2010 and coordinates the Security and Emergency Commission.
  • Election ratification will occur on November 2, 2016.

Entities

Institutions

  • ICOM Italia
  • International Council of Museums
  • University of Bologna
  • Scuola di Lettere e Beni culturali di Ravenna
  • Commissione Sicurezza e Emergenza
  • Artribune
  • Monti&Taft

Locations

  • Italy
  • Ravenna
  • Bologna

Sources