Ico Migliore on the Legendary Turin 2006 Olympic Street Furniture vs. Milan's Lackluster Approach
In an interview with Artribune, architect Ico Migliore discusses the urban planning of the 2006 Turin Winter Olympics compared to Milan's strategy for the upcoming 2026 Olympics. As a member of the 'Look of the City' team alongside Mara Servetto and Italo Lupi, Migliore emphasizes Turin's implementation of 11,500 interventions in a cohesive cinnabar red, which garnered over 90% satisfaction from residents and earned accolades such as the German Design Award and Compasso d'Oro. He reflects on the enduring impact of the project, which includes recycled banners and repurposed materials. Conversely, he critiques Milan's designs for their lack of cohesion and creativity, pointing to a dependence on private funding and questioning the community impact of venues like Arena Santa Giulia.
Key facts
- Ico Migliore was part of the team that designed the Look of the City for the 2006 Turin Winter Olympics.
- The Turin 2006 project included over 11,500 interventions using a cinnabar red color.
- The project achieved over 90% citizen satisfaction.
- It won the German Design Award and a Compasso d'Oro.
- Banners were recycled into bags by prison inmates; iron was reused.
- The anchoring system is still used for events like World Design Capital 2008 and the 150th anniversary of Italian unification.
- Migliore criticizes Milan's 2026 Olympic installations as lacking design and public vision.
- Migliore questions Milan's legacy planning for venues like the Arena Santa Giulia.
Entities
Artists
- Ico Migliore
- Mara Servetto
- Italo Lupi
- Massimiliano Tonelli
Institutions
- Artribune
- Gruppo OMERO
- German Design Council
- Compasso d'Oro
- Museo della Montagna di Torino
- World Design Capital
- Comune di Torino
- Comune di Milano
- CIO
Locations
- Turin
- Italy
- Milan
- Sarajevo
- Corso Venezia
- Via Dante
- Corso Vittorio Emanuele
- Via Orefici
- Arena Santa Giulia