ARTFEED — Contemporary Art Intelligence

Hyejin Song's 'Jiro' book archives sushi tools from Tokyo's famed kitchen

publication · 2026-05-19

Hyejin Song, a graphic designer, has produced 'Jiro', a book that catalogs the instruments utilized in Jiro Ono's sushi kitchen in Tokyo, drawing inspiration from David Gelb's 2011 film 'Jiro Dreams of Sushi'. This project, which Song refers to as a 'sushi utensils book', captures the film's motifs of discipline and repetition in a printed format. The book is divided into two sections: 'Staff Member' and 'Use of Tools'. The first section introduces each staff member with a prominent black shape, symbolizing a pre-tool state, while the second reveals the tools, indicating the transition to active work. Song employs a collection style to illustrate repetition visually, showcasing tools in a manner reminiscent of entomology displays, with various configurations and scales. As a branding designer focused on identity systems and art direction, Song undertook this project to reinterpret the rhythm of the chefs' culinary practices, aiming to document the objects that contribute to Jiro's sushi-making precision and reflect the meticulousness portrayed in the documentary.

Key facts

  • Hyejin Song created a book titled 'Jiro'
  • The book archives tools from Jiro Ono's sushi kitchen in Tokyo
  • Inspired by David Gelb's 2011 documentary 'Jiro Dreams of Sushi'
  • The book has two chapters: 'Staff Member' and 'Use of Tools'
  • Tools are presented in a collection format to convey repetition
  • Spreads resemble entomology display cases with numbered tools
  • Song is a branding designer specializing in identity systems and art direction
  • The project is a personal endeavor, not commissioned

Entities

Artists

  • Hyejin Song
  • Jiro Ono
  • David Gelb

Locations

  • Tokyo
  • Japan

Sources