Hush Puppies Opens First Themed Flagship in Shanghai by STILL YOUNG
Established in 1958, Hush Puppies has launched its inaugural themed flagship store in China, located at Hopson One in Shanghai. The store, crafted by STILL YOUNG, showcases a cozy wooden aesthetic and dynamic installations, offering a sensory journey that merges the comfort of home with the elegance of a getaway and interactive retail experiences. Display elements featuring a suitcase motif hint at travel, while a carpeted entryway represents an inner courtyard, adorned with a translucent blue acrylic feature. The layout, centered on the concept of 'coming home,' includes areas that mimic a foyer, study, living room, and bedroom, utilizing modular cubic structures for flexibility. The presence of the Basset Hound mascot and warm wood accents enrich the tranquil atmosphere within the bustling city.
Key facts
- Hush Puppies opened its first themed flagship store in China at Hopson One, Shanghai.
- The store was designed by STILL YOUNG.
- Hush Puppies was founded in 1958.
- The interior features a warm wood palette and tactile materials.
- A suitcase motif is integrated into window displays and the central island.
- A translucent blue acrylic installation evokes a resort pool.
- The space is organized around the theme of 'coming home' with zones resembling domestic rooms.
- The Basset Hound mascot appears as a recurring motif throughout the store.
Entities
Artists
- STILL YOUNG
Institutions
- Hush Puppies
- Hopson One
Locations
- Shanghai
- China
Sources
- ARQA —